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Designed for confident women who value timeless elegance

African-inspired modern vintage

SHOP COLLECTION

new arrivals

White Qatar Long Sleeved Shirt & Brown Tie FR1147 New
New
White Qatar Long Sleeved Shirt & Brown Tie FR1147 Sale priceR 1,150.00 ZAR
Black Jessica Dress FR1163 New
New
Black Jessica Dress FR1163 Sale priceR 1,490.00 ZAR
Black Lined Dungaree Skirt FR1150 New
New Sale
Black Lined Dungaree Skirt FR1150 Sale priceR 1,725.00 ZAR Regular priceR 2,300.00 ZAR
Black Zawadi Dress FR1149 New
New
Black Zawadi Dress FR1149 Sale priceR 1,690.00 ZAR
Black/White Striped Dungaree Skirt FR1151 New
New Sale
Black/White Striped Dungaree Skirt FR1151 Sale priceR 1,725.00 ZAR Regular priceR 2,300.00 ZAR
Navy Long Sleeved Pleated Dress FR1159 New
New
Navy Long Sleeved Pleated Dress FR1159 Sale priceR 900.00 ZAR
Set of Cream Embroidered Pants and Top FR1172 New
New
Set of Cream Embroidered Pants and Top FR1172 Sale priceR 2,800.00 ZAR
Cream Eye Lush Jacquard Cotton Cape New
New
Cream Eye Lush Jacquard Cotton Cape Sale priceR 2,500.00 ZAR
Cream Princess Coat Dress FR1145 New
New Sale
Cream Princess Coat Dress FR1145 Sale priceR 2,925.00 ZAR Regular priceR 3,900.00 ZAR
(5.0)
Blue Princess Coat Dress FR1142 New
New Sale
Blue Princess Coat Dress FR1142 Sale priceR 2,190.00 ZAR Regular priceR 3,100.00 ZAR
Mustard Princess Coat FR1153 New
New
Mustard Princess Coat FR1153 Sale priceR 2,450.00 ZAR
Multicolor Princess Coat Dress FR1144 New
New Sale
Multicolor Princess Coat Dress FR1144 Sale priceR 2,190.00 ZAR Regular priceR 2,900.00 ZAR
Black Princess Coat Dress FR1136 New
New Sale
Black Princess Coat Dress FR1136 Sale priceR 2,190.00 ZAR Regular priceR 3,100.00 ZAR
Brown/Cream Printed Dress FR1146 New
New Sale
Brown/Cream Printed Dress FR1146 Sale priceR 1,650.00 ZAR Regular priceR 2,200.00 ZAR
Black Knit Maxi Nolan Dress FR1143 New
New Sale
Black Knit Maxi Nolan Dress FR1143 Sale priceR 1,450.00 ZAR Regular priceR 1,600.00 ZAR
Multicolor Heritage Cape/Skirt FRA99 New
New Sale
Multicolor Heritage Cape/Skirt FRA99 Sale priceR 1,390.00 ZAR Regular priceR 1,650.00 ZAR
Black Aurora Rushed Mesh Dress – Body-Shaping Elegant Occasion Dress | FRIDA FR1137 New
New Sale
Black Aurora Rushed Mesh Dress – Body-Shaping Elegant Occasion Dress | FRIDA FR1137 Sale priceR 1,290.00 ZAR Regular priceR 2,490.00 ZAR
Nude Nino Maxi Mesh Dress – Flowy Elegant Dress for Church & Occasions FR1133 New
New Sale
Nude Nino Maxi Mesh Dress – Flowy Elegant Dress for Church & Occasions FR1133 Sale priceR 1,837.50 ZAR Regular priceR 2,450.00 ZAR
Black Tina Mesh Maxi Dress – Elegant Statement Dress with Dramatic Sleeves FR1134 New
New Sale
Black Tina Mesh Maxi Dress – Elegant Statement Dress with Dramatic Sleeves FR1134 Sale priceR 1,837.50 ZAR Regular priceR 2,450.00 ZAR
Lime/Gold Maxi Nolan Dress FR1108 New
New Sale
Lime/Gold Maxi Nolan Dress FR1108 Sale priceR 1,190.00 ZAR Regular priceR 1,600.00 ZAR
Blue/Black Ankara Cape Blazer FRA100 New
New Sale
Blue/Black Ankara Cape Blazer FRA100 Sale priceR 1,150.00 ZAR Regular priceR 1,650.00 ZAR
Taupe Flared Pants FR1128 New
New Sale
Taupe Flared Pants FR1128 Sale priceFrom R 790.00 ZAR Regular priceR 850.00 ZAR
Red Valentine Top FR1119 New
New
Red Valentine Top FR1119 Sale priceR 1,100.00 ZAR
Red Layered Skirt FR1122 New
New
Red Layered Skirt FR1122 Sale priceR 1,690.00 ZAR
PINK NYOTA DRESS FR1132 New
New Sale
PINK NYOTA DRESS FR1132 Sale priceR 1,492.50 ZAR Regular priceR 1,990.00 ZAR
WHITE LAURA SHIRT & RED TIE FR1162 New
New Sale
WHITE LAURA SHIRT & RED TIE FR1162 Sale priceR 900.00 ZAR Regular priceR 1,200.00 ZAR
Black Yasmin Coat FR1154 New
New
Black Yasmin Coat FR1154 Sale priceR 1,500.00 ZAR
ZAWADI ANKARA DRESS FRA102 New
New
ZAWADI ANKARA DRESS FRA102 Sale priceR 1,600.00 ZAR
CREAM/GREEN GIPSY SHIRT DRESS FR1131
CREAM/GREEN GIPSY SHIRT DRESS FR1131 Sale priceR 1,650.00 ZAR

Exclusives

Made in limited quantities for women who appreciate true exclusivity. Every FRIDA couture piece is thoughtfully designed, expertly crafted, and never mass-produced. Once it sells out, it's gone.

Shop By Collection

Prints that speaks

ANKARA AFRICAN PRINT

Shop deals

FRIDA SALE

suitable for daily wear

EVERYDAY STYLE

Prints that speaks

ANKARA AFRICAN PRINT

Shop deals

FRIDA SALE

suitable for daily wear

EVERYDAY STYLE

Limited time only

Super Sale Up to 65% off

Shop our selection of exclusive garments at reduced price during the Super Sale. Hurry up!

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