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FRIDA COUTURE

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Our dresses

Modern vintage

Our dresses

Ankara

New collecTon

Love in every thread - valentines edit

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Our aim: offer elegant, modern & timeless functional products

New arrivals

Limited time only

Super Sale Up to 65% off

Shop our selection of exclusive garments at reduced price during the Super Sale. Hurry up!

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Our Red Valentine top and skirt are a timeless statement set, effortlessly stylish, easy to mix and match, and designed to take you from day to evening with confidence.

Whether in classic black or a bold tone, it stands out for its smart compartments and refined leather finish.

Minimalist design meets everyday function — perfect for keeping your essentials secure and stylish on the go.

About Us

Frida Couture is a modern and vintage apparel brand established in 2006 in South Africa. It stands for not only quality but exclusivity, fit and comfort. FRIDA Couture’s designs are a blend of modern design techniques and fabrics with retro aesthetics

Our values

 Empowerment Through Style

We design fashion that makes women feel confident, bold, and unstoppable — no matter where they’re going or what they’re doing.

Celebrating Cultural Roots

Our pieces embrace African heritage and global influences, blending traditional inspiration with modern elegance.

Quality Craftsmanship

Every garment is carefully constructed with attention to detail, premium fabrics, and expert tailoring.

Inclusive Elegance

Fashion should be accessible and flattering for all shapes, sizes, and lifestyles — especially working-class women aged 24–55.

Sustainable and Mindful Creation

We minimize waste, repurpose stock thoughtfully, and create enduring styles that women will wear again and again.