{"title":"Latest","description":"\u003cp data-start=\"252\" data-end=\"488\"\u003eDiscover our latest collection—where modern silhouettes meet timeless African prints. Each piece is thoughtfully designed with premium fabrics, bold patterns, and flattering cuts that celebrate confidence, culture, and effortless style.\u003c\/p\u003e\n\u003cp data-start=\"490\" data-end=\"699\"\u003eFrom statement dresses to everyday essentials, this collection is made to move with you and stand out wherever you go. Whether you’re dressing up or keeping it chic and casual, there’s a look for every moment.\u003c\/p\u003e\n\u003cp data-start=\"701\" data-end=\"738\"\u003e\u003cstrong data-start=\"703\" data-end=\"738\"\u003eNew styles. Limited quantities.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"740\" data-end=\"809\"\u003e\u003cstrong data-start=\"740\" data-end=\"809\"\u003eShop the latest collection now and find your next standout piece.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"fr1096-black-thuli-dress","title":"Black Thuli Dress FR1096","description":"\u003cp data-start=\"110\" data-end=\"370\"\u003eTimeless, bold, and effortlessly elegant, the Black Thuli dress is a wardrobe essential designed to make a lasting impression. Crafted in classic black, this dress features a flattering silhouette that celebrates femininity while offering all-day comfort.\u003c\/p\u003e\n\u003cp data-start=\"372\" data-end=\"637\"\u003ePerfect for both day and evening wear, the Thuli Dress transitions seamlessly from casual outings to special occasions. Its refined design allows for versatile styling, whether dressed up with heels and statement accessories or kept minimal for an understated look.\u003c\/p\u003e\n\u003cp data-start=\"639\" data-end=\"652\"\u003e\u003cstrong data-start=\"639\" data-end=\"652\"\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"653\" data-end=\"858\"\u003e\n\u003cli data-start=\"653\" data-end=\"696\"\u003e\n\u003cp data-start=\"655\" data-end=\"696\"\u003eClassic black color for timeless appeal\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"697\" data-end=\"732\"\u003e\n\u003cp data-start=\"699\" data-end=\"732\"\u003eFlattering, feminine silhouette\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"733\" data-end=\"770\"\u003e\n\u003cp data-start=\"735\" data-end=\"770\"\u003eComfortable and breathable fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"771\" data-end=\"799\"\u003e\n\u003cp data-start=\"773\" data-end=\"799\"\u003eEasy to dress up or down\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"800\" data-end=\"858\"\u003e\n\u003cp data-start=\"802\" data-end=\"858\"\u003eSuitable for dinners, events, work, and casual outings\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FRIDA COUTURE","offers":[{"title":"34","offer_id":51654946029887,"sku":null,"price":1950.0,"currency_code":"ZAR","in_stock":true},{"title":"36","offer_id":51654946062655,"sku":null,"price":1950.0,"currency_code":"ZAR","in_stock":false},{"title":"38","offer_id":51654946095423,"sku":null,"price":1950.0,"currency_code":"ZAR","in_stock":true},{"title":"40","offer_id":51654946128191,"sku":null,"price":1950.0,"currency_code":"ZAR","in_stock":false},{"title":"42","offer_id":51654946160959,"sku":null,"price":1950.0,"currency_code":"ZAR","in_stock":false},{"title":"44","offer_id":51654946193727,"sku":null,"price":1950.0,"currency_code":"ZAR","in_stock":false},{"title":"46","offer_id":51654946226495,"sku":null,"price":1950.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/4555\/9871\/files\/IMG_3714.jpg?v=1775047081"},{"product_id":"fr1097-pink-thuli-dress","title":"Pink Thuli Dress FR1097","description":"\u003cp data-start=\"110\" data-end=\"370\"\u003eTimeless, bold, and effortlessly elegant — the Pink Thuli Dress is a wardrobe essential designed to make a lasting impression. Crafted in classic hot pink, this dress features a flattering silhouette that celebrates femininity while offering all-day comfort.\u003c\/p\u003e\n\u003cp data-start=\"372\" data-end=\"637\"\u003ePerfect for both day and evening wear, the Thuli Dress transitions seamlessly from casual outings to special occasions. Its refined design allows for versatile styling, whether dressed up with heels and statement accessories or kept minimal for an understated look.\u003c\/p\u003e\n\u003cp data-start=\"639\" data-end=\"652\"\u003e\u003cstrong data-start=\"639\" data-end=\"652\"\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"653\" data-end=\"858\"\u003e\n\u003cli data-start=\"697\" data-end=\"732\"\u003e\n\u003cp data-start=\"699\" data-end=\"732\"\u003eFlattering, feminine silhouette\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"733\" data-end=\"770\"\u003e\n\u003cp data-start=\"735\" data-end=\"770\"\u003eComfortable and breathable fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"771\" data-end=\"799\"\u003e\n\u003cp data-start=\"773\" data-end=\"799\"\u003eEasy to dress up or down\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"800\" data-end=\"858\"\u003e\n\u003cp data-start=\"802\" data-end=\"858\"\u003eSuitable for dinners, events, work, and casual outings\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"860\" data-end=\"963\"\u003eThe Pink Thuli Dress is simplicity at its finest — a must-have piece that never goes out of style.\u003c\/p\u003e","brand":"FRIDA COUTURE","offers":[{"title":"34","offer_id":51654950191423,"sku":null,"price":1290.0,"currency_code":"ZAR","in_stock":true},{"title":"36","offer_id":51654950224191,"sku":null,"price":1290.0,"currency_code":"ZAR","in_stock":true},{"title":"38","offer_id":51654950256959,"sku":null,"price":1290.0,"currency_code":"ZAR","in_stock":false},{"title":"40","offer_id":51654950289727,"sku":null,"price":1290.0,"currency_code":"ZAR","in_stock":true},{"title":"42","offer_id":51654950322495,"sku":null,"price":1290.0,"currency_code":"ZAR","in_stock":true},{"title":"44","offer_id":51654950355263,"sku":null,"price":1290.0,"currency_code":"ZAR","in_stock":true},{"title":"46","offer_id":51654950388031,"sku":null,"price":1290.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/4555\/9871\/files\/IMG_0048.jpg?v=1782972619"},{"product_id":"fr1106-white-bubble-dress","title":"White Bubble Dress FR1106","description":"\u003cdiv class=\"relative basis-auto flex-col -mb-(--composer-overlap-px) [--composer-overlap-px:55px] grow flex\"\u003e\n\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:1409c899-c14d-42c5-8b85-529bfa146c14-3\" data-testid=\"conversation-turn-8\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"15f89cd2-82dc-4953-9ccd-35815dc9f55a\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-2\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"\u003e\n\u003cp data-start=\"112\" data-end=\"352\"\u003eChic, playful, and effortlessly stylish, The White Bubble dress is designed to make a statement. 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Perfect for brunch dates, celebrations, or standout daytime events, the White Bubble Dress is a versatile piece that turns simplicity into something unforgettable.\u003c\/p\u003e\n\u003cp data-start=\"635\" data-end=\"648\"\u003e\u003cstrong data-start=\"635\" data-end=\"648\"\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"649\" data-end=\"884\"\u003e\n\u003cli data-start=\"649\" data-end=\"695\"\u003e\n\u003cp data-start=\"651\" data-end=\"695\"\u003eCrisp white color for a clean, modern look\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"696\" data-end=\"745\"\u003e\n\u003cp data-start=\"698\" data-end=\"745\"\u003eBubble silhouette for a fashion-forward shape\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"746\" data-end=\"783\"\u003e\n\u003cp data-start=\"748\" data-end=\"783\"\u003eStructured yet lightweight fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"784\" data-end=\"818\"\u003e\n\u003cp data-start=\"786\" data-end=\"818\"\u003eComfortable and flattering fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"819\" data-end=\"884\"\u003e\n\u003cp data-start=\"821\" data-end=\"884\"\u003eIdeal for brunches, parties, vacations, and special occasions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"886\" data-end=\"1048\"\u003eStyle with heels for an elevated finish or keep it playful with flats or sandals. 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The earthy color palette adds a refined, natural feel, while the flowing maxi length creates a flattering, elongated silhouette.\u003c\/p\u003e\n\u003cp data-start=\"451\" data-end=\"700\"\u003eDelicate frilled detailing brings a touch of romance and femininity, making this dress perfect for both casual elegance and special occasions. Crafted from quality fabric for comfort and durability, the Naomi Dress is as wearable as it is beautiful.\u003c\/p\u003e\n\u003cp data-start=\"702\" data-end=\"715\"\u003e\u003cstrong data-start=\"702\" data-end=\"715\"\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"716\" data-end=\"958\"\u003e\n\u003cli data-start=\"716\" data-end=\"761\"\u003e\n\u003cp data-start=\"718\" data-end=\"761\"\u003eElegant brown and stone color combination\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"762\" data-end=\"806\"\u003e\n\u003cp data-start=\"764\" data-end=\"806\"\u003eMaxi length for a graceful, flowing look\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"807\" data-end=\"856\"\u003e\n\u003cp data-start=\"809\" data-end=\"856\"\u003eFrilled detailing for soft, feminine movement\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"857\" data-end=\"891\"\u003e\n\u003cp data-start=\"859\" data-end=\"891\"\u003eComfortable, breathable fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"892\" data-end=\"958\"\u003e\n\u003cp data-start=\"894\" data-end=\"958\"\u003ePerfect for brunches, events, vacations, and special occasions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"960\" data-end=\"1138\"\u003eStyle with heels for an elevated look or pair with flats for relaxed sophistication. 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comfortable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"976\" data-end=\"1020\"\u003e\n\u003cp data-start=\"978\" data-end=\"1020\"\u003eSuitable for casual and dressy occasions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1022\" data-end=\"1159\"\u003e\u003cstrong data-start=\"1022\" data-end=\"1036\"\u003eStyle Tip:\u003c\/strong\u003e Pair with nude or green heels and minimal accessories for a refined look, or dress it down with flats for effortless chic.\u003c\/p\u003e","brand":"FRIDA 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